University of Arizona Doctoral Student Ashley R. Coles’ research has found that while flooded roads are clearly marked with signs to indicate risk, drivers continue to cross and drive on them. Even the State’s ―Stupid Motorist Law‖ that fines drivers who cross flood barricades, is not a sufficient deterrent to stop risky behavior. Coles wanted to understand why people engaged in this behavior despite warning signs.
Her research found that while popular opinion was that drivers were irrational when choosing to drive on flooded roads, in fact they use a rational decision making process. Coles found that drivers were aware of and had a high degree of trust in flood warning signs, but were unclear if signs represented ―current‖ risk. Coles’ research also found that drivers relied on a variety of information sources to determine current risk including warning signs, actions of other drivers, perception of worsening weather conditions, presence of passengers in the vehicle, available alternate routes, and advice of friends or family.
Coles' research is significant in that it may help floodplain managers and emergency management personnel to better understand factors that contribute to risky behavior and decision making. Knowing what information sources influence actions, how can we as floodplain managers improve outreach and better communicate with citizens about risk?
Click here for more information about Ashley R. Coles research findings reported in the UA News, Flooded Washes: To Cross or Not to Cross?
Originally published in ASFPM Chapter Newsletter.